Industry Knowledge

Matte texture, creamy texture, lip gloss, lipstick, lip glaze… how to distinguish these? Which texture is the most durable and which texture is the most moisturizing? Today, I will take a look at the texture (part of) of lipstick, so that everyone can know when choosing lipstick. Matte is the most common texture of lipsticks. Generally speaking, “Matte” and “Velvet” appear in the English name, which...

We know that color has three basic attributes, also known as the three elements of color, namely hue (H), saturation/purity (S) and lightness (B). Generally speaking, the purpose of our lipstick is to make the complexion look better, that is, to make the color of the lips more vivid and more prominent on the face, referred to as “showing complexion”. Gao Zan’s answer is...

“You do need to be active on social media, but the key is to figure out who you want to be and how you want others to see you. I don’t want to keep posting meaningless beauty photos just to stay active.” Val Garland Makeup artist Val Garland is from the UK and was appointed as L’Oréal’s global cosmetics director in May 2017. As...