I used this same lipstick for my wedding (just a different color) and thought that the red would be a success too. I'm always on the hunt for a good red shade that doesn't bleed, feather, wipe off when I eat or drink, or come off after two hours. This stayed on fantastically! I wore it for about 13 hours and I can attest to that it is a good price for the quality. It did come off slightly when I ate or drank, but it wasn't so bad that I was embarrassed to wear it around until I got a chance to touch it up. I used a balm underneath to soften my lips up and keep them moisturized because this does dry down matte. The applicator is really nice, but be prepared that you may need a lip liner with this because it is such a bold color. Mistakes will stand out. Love it!
I absolutely love this lipstick. There are a few cons. But the pros definitely outweigh the cons.
Thick, full color. Not much needed to apply
Application is easy and defined
Lasts all day
Dries out quickly, so has to get used up within a few months
Dry on lips (but totally not a big deal)
Brush is a little thick, but something to easily get used to and manage
Must have a steady hand, once applied, tough to take off any mistakes