Makeup Artisit

It all started with a movement  Felix: Tell us about the blog and Instagram account that came before MFMG Cosmetics. Tomi: The Instagram page actually started first. And what I was doing at the time was sharing content geared towards women with darker skin tones. I was actually sharing different makeup artists around the world that were doing great work and promoting them, shouting them out,...

We interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands. Joanna Rosario-Rocha and Leslie Valdivia Founders, Vive Cosmetics As first generation Latinas, Joanna and Leslie wanted to build a cosmetics brand that represented their culture and community. They launched Vive as a side hustle, with a small business loan and no industry experience, bootstrapping and...

Kylie Jenner emerges from the double-doors of her brand’s Manhattan pop-up shop into a street filled with her fans. Beside her is Laura Nelson, a name and face likely unknown to the masses who came here for the lipstick. That lipstick, though, is the result of a collaboration: Kylie’s vision and Laura’s 17 years of experience in the beauty business. In 2014, her own business sprung...