Business and Marketing

How do I start my own online makeup store? Figure out what kind of makeup you want to sell online and how many products you want in your collection. Then identify your target market of people who would find value in your products. Determine your differentiator, find a manufacturer, obtain a permit, create your inventory, choose an ecommerce platform, and launch your website. We...

Competing for attention in the beauty space is challenging for emerging brands, while the industry is saturated with large brands that have even larger ad spends. If you took my advice from the beginning of this guide, you’ve likely nestled into a particular segment of beauty with less competition. Your niche audience may be smaller, but maybe you’ve identified them as underrepresented and looking...

Starting your own makeup line can range in difficulty from simple (reselling, making basic lip balms from your kitchen) to complex (developing formulations in partnership with a manufacturer). How you decided to produce or procure products for your store will depend on your time, skill level, and funding as well as the complexity of your product’s formulation. Here we’ll explain four ways to produce—or...