Huda Beauty's First Recipe for Social Media Sources
#FauxFilter luminous matte liquid foundation provides lasting natural makeup effect.
Huda beauty launched its first recipe inspired by social media feedback.
#FauxFilter noctilucent matte liquid foundation (US $40) is the latest member of the brand #FauxFilter franchise. The patent started from the bar formula - launched in 2020 - and continues to use #FauxFilter Liquid Foundation.
In developing the # fauxfilter luminous matte foundation, Huda beauty absorbed all the feedback from the founder Huda Kattan from his 48.1 million followers community on the previously launched # fauxfilter liquid foundation.
#FauxFilter noctilucent matte liquid foundation is a "lifetime" 24 hour scrub formula. It is said to provide full coverage and has a lasting matte effect, "giving the skin a natural appearance." It also has no spices.
The formulation uses polymers with high refractive index and ultra soft translucent spherical powders that provide light scattering while blurring fine lines and voids. They also enhance the sportiness of the formula, providing a soft, silky feel to the skin.
The product has 39 tones and was launched in Sephora and the UK on January 25 hudabeauty.com On the Internet.
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