• Diversity Matters: This Makeup Brand’s Movement for Inclusivity

    Diversity Matters: This Makeup Brand’s Movement for Inclusivity
    It all started with a movement  Felix: Tell us about the blog and Instagram account that came before MFMG Cosmetics. Tomi: The Instagram page actually started first. And what I was doing at the time was sharing content geared towards women with darker skin tones. I was actually sharing different makeup artists around the world that were doing great work and promoting them, shouting them out,...
  • Meet the Beauty Business Experts

    Meet the Beauty Business Experts
    We interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands. Joanna Rosario-Rocha and Leslie Valdivia Founders, Vive Cosmetics As first generation Latinas, Joanna and Leslie wanted to build a cosmetics brand that represented their culture and community. They launched Vive as a side hustle, with a small business loan and no industry experience, bootstrapping and...
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